The 39-year-old American Hustle actress follows in the footsteps of Jennifer Garner, who was Max Mara's first-ever celebrity ambassador. Talk about an honour, huh?
In the tonal array of shots, Amy poses beautifully with Max Mara's butter-soft leather, caramel-hued Signature and Margaux handbags – we're practically salivating – styled in an array of camel coats and fawn shift dresses, blending in with her trademark auburn locks a dream.
Making the announcement at a lavish dinner party in New York, it's easy to see why Max Mara chose Amy Adams as their new ambassador.
With a string of highly successful films under her belt, she's also a doting mum to her daughter Aviana, juggling her conflicting roles with sophistication and grace; attributes firmly associated with the luxury Italian fashion-house.
Opting for a sleek red dress and printed heels for the event, Amy chose to offset her frock with a coordinating box clutch. However, if these campaign shots are anything to go by, we reckon we'll be seeing a lot of her gorgeous new Max Mara totes soon enough.
Feel free to throw a spare one our way, Amy...
By Maxine Eggenberger