IN ON THE ACT: Amelia started her YouTube channel in 2013, for three reasons. First off, friends would always ask her how she did her smokey eye (she did take a make-up class with Kim Kardashian’s make-up artist, after all…), and when she would discover life-changing beauty products she wanted a space to shout about them to the world. But it was a Twitter campaign to get Amelia on YouTube from friend Lily Pebbles after she filmed a cameo for Lily’s channel that really gave her the push she needed. In 2013, Amelia Liana was born, jumping to 23k subscribers in the first five months (we’re up to 366k now, by the way). Amelia also films popular TMI videos with fellow vlogstar Essie Button, where the duo spill on everything from beauty picks and awkward first kisses.
PART TIME: Before working on her hugely popular vlog full time, Amelia studied Sociology at Nottingham University, and said vlogging made her excellent at time-management. Though she enjoyed the course, beauty has always been her second love (the first is horse riding). No wonder she got a job as a beauty editor, before her subscriber count meant she could become a full-time YouTuber. She now splits her time between the bright lights of NYC and London.
JEWEL IN THE CROWN: Amelia recently revealed the hugely exciting news that she was releasing her own jewellery line with Mejuri, one of her favourite brands. Featuring dainty star chain rings, silver links and crawler earrings, the collection is perfect for everyday layering and complements Amelia's classy style perfectly. We're lusting!
IN A NAME: Ever wondered where ‘Liana’ came from? Amelia spilled that with two grandmothers called Museli and Naomi, her parents came up with a mix of the two to get her middle name. MuesLI AN’ NAomi, get it?
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