She's been the national style ambassador of the feline eye look for a while now, and so it's no surprise that Alexa Chung has been snapped up by eyeliner specialists Eyeko for a brand collaboration, with a Chung make-up capsule collection in the pipeline.
Lending her stylish eye on everything from product design to packaging, the new creative relationship will produce an Alexa-approved waterproof black eyeliner and black mascara, having hailed Eyeko's Skinny Liquid Liner as the secret to her perfect cat-eye flick.
SEE ALEXA CHUNG IN OUR DARK BROWN HAIR GALLERY
Speaking to press, Alexa confessed, "Liquid liner is my saviour… I'm pretty much naked without my eyeliner on. It's my comfort blanket."
The new collection will be hitting stores such as Selfridges, Space NK and Sephora, with a global release date set for November. Having tried out nearly every creative career path available, including presenting, writing and DJing, as well as having a book release on the way - It, out on 5 September - Ms Chung has certainly proved that she isn't one for resting on her stylish laurels.
Watch: Five reasons we love Alexa Chung...