Alexa Chung unveiled a brand new do today, as she treated fans to a book signing at Westfield in London.
The 30-year-old style icon looked every inch the Sixties pin up with her new choppy fringe and shoulder-length locks, as she greeted fans of her book, It, wearing a glittering mini dress and black flat pumps.
Alexa also shared a snap of her 'do on Instagram, crediting her trusty hair stylist George Northwood for the new cut.
Of course, this isn't the first time Alexa has sported a fringe. And while she may intermittently grow it out, it seems she's always lure back to having the chop.
What do you think of Alexa's sweeping fringe?
By Olivia Marks