The London fashion shows are well underway, Somerset House is a-buzz with all things Spring Summer 2013, the fashionistas are out in force, and there's no shortage of famous Brit faces in the mix.
So far House of Holland has been the most star-studded show around, with Henry Holland's crowd of hipster BFFs filling the front row - from Alexa Chung to Pixie Geldof, Poppy Delevingne, Leigh Lezark and Kelly Osbourne.
The girls were spotted sharing a giggle over their Iphone snaps of the action so far, with Alexa rocking her usual tomboy chic in a pannelled button-up dress and brogues, while Kelly and Pixie gave a nod to the leather trend in a popping tangerine shift and mini respectively.
Moschino Cheap and Chic proved an equally big hitter in the celeb stakes with former InStyle cover girl Daisy Lowe and Kelly Brook going FROW, as well as Ms Chung.
Alexa had made a speedy outfit change into a bat knit, accessorised with baker boy cap, while Daisy played homage to the brand in a black and white pussybow dress.
We'll be keeping our eyes peeled for more star style on the front row. Watch this space.
By Hayley Spencer