Alexa Chung has channelled her cool-girl credentials into the world of cosmetics and unveiled her debut make-up line for Eyeko.
The 30-year-old style icon, who was recently named creative director at the cult British beauty brand, has created a limited-edition gift set featuring an Eye Do mascara and waterproof liquid eyeliner that promises to enhance your peepers to perfection.
Known for her signature cat eye, Chung picked the two items needed to recreate her perfect feline flicks. And with the inky black liner reportedly totally waterproof and the miraculous mascara formulated with lash-enhancing ingredients, it looks like she's nailed it.
Alexa's must-have make-up set will be on available online exclusively at Eyeko.com from Nov. 14, and mark's Alexa's first beauty offering since partnering with the brand.
'Liquid liner is my saviour,' Alexa Chung told WWD of why she picked eyes as her focus. 'Other people like other things to feel like they look normal, but for me, I'm pretty much naked without my eyeliner on. It's my comfort blanket.'
We can't wait to try these babies out...
By Robyn Munson