Given the success of single Hello - which has now been streamed 4.7 million times by listeners online whilst more than 600,000 copies have been bought – the success of the Adele new album is going to be MAJOR.
It went on general release this morning, and within minutes the hashtag #Adele25 was trending worldwide. One thing fans aren't particularly happy about? The fact that they won't be able to listen to Adele's new album on their favourite streaming service.
According to the New York Daily Times, record bosses informed digital music services services - including Spotify, Apple Music and Deezer - earlier this week, that 25 would not be made available. Cue A LOT of online debate.
Streaming gripes aside, the reaction from fans has been overwhelmingly positive. Here's what you've been saying...
The last album by Adele, 21, bagged (deep breath) seven Grammys, two Brits, two Ivor Novellos, three AMAs, two Aims, an Ascap, an Impala, a Mobo, two Music Week awards, two Q awards, four MTV awards, two Nickelodeon awards, two German Echos, two French NRJs, a Polish Fryderyk, a Mexican Premios Oye! and a Canadian Juno. Sales to date? A cool 30 million.
So what do we know about the new album?
She’s not 25, despite her last two albums being a direct reference to her age at the time. She was 25 was when she started working on new material, two years ago. “I'm going to get so much grief: 'Why is it called 25 when you're not 25?'”
It wasn’t something that she recorded over night. In fact, super producer Rick Rubin – who worked with her on 21 – said her original material for 25 was no good. How did she react? “ I actually took it really well. I went back to the drawing board. Worked my arse off.”
Whilst writing 25, she was inspired by Madonna’s Ray Of Light album. “"You know what I found so amazing about that record? That's the record Madonna wrote after having her first child, and for me, it's her best. I was so all over the place after having a child, just because my chemicals were just hitting the roof and shit like that. I was just drifting away, and I couldn't find that many examples for myself where I was like, 'F**k, they truly came back to themselves,' until someone was like, 'Well, obviously, Ray of Light.'"
25 will not be an account of Adele’s life as someone in the limelight. “I was never going to write my record about ‘Being Someone Really Famous’. Because who cares?” Instead, she wants to make her three-year-old son Angelo proud. “I want my child to see his mum running a proper business again. Being a boss again. Hopefully smashing it again.”
One song, A Million Years Ago, seems to hanker after a life pre-fame. “Around the streets where I grew up /They can’t look me in the eye/ It’s like they’re scared of me/ I try to think of things to say/ Like a joke or a memory/ But they don’t recognise me/ In the light of day...” Of being the person who walks into a room and then for it to fall silent, Adele says, ““It’s lonely. It makes you lonely. I mean, I can usually break the ice. If after 10 minutes people still aren’t saying anything, I’ll crack a joke, and I’ll go in to my scared-nervous-chat mode, like I do on stage, and make everyone laugh. But then I feel as if I’m performing. And I don’t know if that’s… Like… Don’t they ever want to meet just me? But then, at the same time I think, they’re probably not even there to meet me... I can’t explain. In some ways I think it’s everyone else that changes. Even more so than the person who becomes famous.” Even so, she gets it and says of herself, “I'm not sure if I'll ever not feel a bit overwhelmed when I go to places where there are loads of stars."
Water Under The Bridge is about her boyfriend Simon Konecki, Dad to Angelo. “"If I'm not the one for you," she sings, " Why have we been through what we have been through? If you're gonna let me down/Let me down gently." "It was sort of about a relationship suddenly getting really, really serious," she says, "and then getting a bit frightened by it, and then realising that 'I think this must be right. This is the relationship that I want to be in for as long as I can possibly be in it.' "
Read more: Hello, by Adele - who is it REALLY based on?
When We Were Young is a ‘f**k you’ to a former old flame. 'Send my love to your new lover/ Treat her better,' she sings. “ It sounds obvious," she's said, "but I think you only learn to love again when you fall in love again. I’m in that place. My love is deep and true with my man, and that puts me in a position where I can finally reach out a hand to the ex. Let him know I’m over it.”
A collaboration with Damon Albarn didn’t work out. “"It ended up being one of those 'don't meet your idol' moments. And the saddest thing was that I was such a big Blur fan growing up. But it was sad, and I regret hanging out with him. None of it was right. None of it suited my record. He said I was insecure, when I'm the least-insecure person I know. I was asking his opinion about my fears, about coming back with a child involved — because he has a child — and then he calls me insecure?
What is the Adele 25 release date? Adele's new album is released today.
WATCH: Adele When We Were Young (live at the Chuch Studios)
WATCH the Adele Hello video...
Have you listened to Adele's new album 25 yet? Let us know your verdict in the comments box below...