Rosie Huntington-Whiteley Shares #ShowYourStrap Selfie For M&S Breast Cancer Campaign

Marks and Spencer and Breast Cancer Now’s selfie campaign and Rosie Huntington-Whiteley’s exclusive breast cancer coloured pink collection take the social media world by storm…

With Breast Cancer Awareness Month just around the corner, the UK’s leading breast cancer research charity, Breast Cancer Now, and Marks and Spencer have launched a new campaign called #ShowYourStrap. The partnership aims to raise £13million over 5 years, providing all women with the chance to get genetic testing to see if they are at risk of the disease, not just those with a strong family history.

This selfie snapping campaign has certainly given them a good head start. It’s already going viral on Instagram with the likes of Rosie Huntington-Whiteley, former Made in Chelsea star Millie Mackintosh and fashion model Daisy Lowe posting images to show their support.



Rosie Huntington-Whiteley, who has been collaborating with the Marks and Spencer brand since Autumn 2012, has launched an exclusive collection especially for the cause, with 10% of the sales going to breast cancer charity, Breast Cancer Now.



The pink collection, including Rosie’s first post-surgery bra, is modelled by seven inspirational breast cancer survivors with Rosie commenting, “I couldn’t think of anyone better to model my exclusive designs in support of Breast Cancer Now than these amazing women”.




A photo posted by daisylowe (@daisylowe) on


Breast Cancer is the most common cancer in the UK, with around 50,000 women still being diagnosed each year, which is why it’s so important to check your lady lumps on a daily basis.



Breast Cancer Now’s ‘Touch, Look, Check’ technique is incredibly simple and could save lives.

Touch your breasts, upper chest and armpits to feel if there are any unusual lumps or painful areas.

Look for any changes in shape, size, skin texture and colour, or nipple discharge, rash and crusting.

Check in with the doctor as soon as possible if you are experiencing any of the above.

We know what we’ll be doing in the InStyle office this afternoon!

Raise awareness and show support by posting a selfie showing your strap with the hashtag #showyourstrap & nominate 3 friends to do the same. Text SUPPORT to 70003 to donate £3 & 100% of the donation will go to the charity.

Back to Top