First Stop! The WilliamVintage Dinner in partnership with American Express

The Setting 

The epitome of art deco luxury AKA Claridge's Hotel Ballroom served as the perfect location for The WilliamVintage Dinner hosted by William Banks-Blaney in partnership with American Express. Celebrating innovation in fashion and the legacy of vintage haute couture, William chose some of his most iconic pieces to display around the two tables which seated over 140 guests. All white linen, Diptyque Baies candles, white hyacinths and golden cutlery, it was like stepping onto the set of The Great Gatsby


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The Dresses 

Naturally, being a WilliamVintage party there was plenty of guests rocking pieces that William himself had hand-picked for them. Gemma Chan worked a deep green Dior haute couture ruched dress designed by Yves Saint Laurent in 1959, Alicia Rountree opted for a Balmain haute couture ivory silk number while maternity wear doesn't get much more chicer than the pale blue 1968 Ossie Clark dress that a pregnant Sophie Ellis-Bextor donned. 

The News We've Been Waiting For

Over dinner (FYI chicken with artichoke and hot chocolate fondant pudding) William announced his debut contemporary collection, a collaboration between himself and the legandary department store Liberty *cue klaxons!* Launching in November it will be called 'William for Liberty' and made entirely in the UK. The collection will include day and evening wear featuring rare 1960s prints from the Liberty archive. Speaking about the collection William explained it's; 'inspired by the sharp tailoring of the late 1960s; clean lines, strong colour blocking and an impeccable fit for the modern woman.' November can't come quick enough! 


Stop 2! The Business of Fashion (BoF) Party 

The Crowd

It may have been a Monday evening but it felt like a proper Saturday night as the who's who of the fashion world hit London town to celebrate the third annual #BoF500, an initiative that explores the 500 people shaping the global fashion industry. You know it's a big deal when you spot Alexa Chung giggling with model of the moment Lucky Blue Smith, Christopher Bailey mingling with Mary Katrantzou, Susie Bubble posing with Liu Wen, Henry Holland lol-ing with Gareth Pugh and that's before you've reached the second room where Tommy Hilfiger Stefano Pilati, Disel creative director Nicola Formichetti and Tory Burch are all hanging out. 


The Dedicated #Selfie Area 

Forget fake moustaches and oversized glasses in a photobooth, at this party in the lobby of The London EDITION hotel there was a dedicated photo area with cracked mirrored walls and neon signs #instabait. 


The Performances 

There was vogueing from House of Lady Di dancers,  a spine tingling performance from British/Russian singer-songwriter Shura plus DJ sets from Mademoiselle Yulia, Sink the Pink & Alpines made sure that guests stayed dancing all night. Even on tables. 



Watch The Frow At House Of Holland