100 Years Of Beauty have unveiled their latest look back, and the country in question is Egypt. From the barely-there looks of the early 1900s to 1990s bold blusher, this video recreates a century of style worn by Egyptian women, with a feminist or political inspiration behind each look. Are you ready?
When you were wearing and abaya and veil, the 1910s beauty look was all about the eyes. A soft smokey eye and black mascara is enough, with some great brows, too.
The barely-there look of the 1920s was actually a feminist statement rather than a beauty trend, as Egyptian women ripped off their veils as a mark of liberation.
The Egyptian take on Hollywood glamour is all about a strong red lip and pinned waves, inspired by the stars of the Egyptian silver screen.
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This ‘40s look was inspired by Egyptian princess Fawzia Fuad, so no wonder that statement red pout is perfectly lined, and that glossy up-do is fit for a queen.
Thought victory rolls didn’t make it across the continent? Think again – the 1950s Egyptian woman works a subtle eyeliner flick too, inspired by Doria Skafik, who fought for Egyptian women’s right to vote.
Big hair, smoky eye and a pale pink lip – 1960s Egyptian beauty looks a lot like the London swinging sixties, with added volume.
Egyptian screen queen Souad Hosni made bouncy curls, bright pink lips and BIG earrings a major part of the Egyptian beauty routine in the 1970s.
This era saw a return to the veil for many women in Egypt (and even a move to the Gulf), which meant a totally fresh-faced make-up look to go with.
Moving back from the Gulf, Egyptian 1990s beauty got a lot heavier. A strong blusher game, blue eyeshadow and glossy pink lips were all popular, inspired by pop sensations at the time.
Underneath the veil? Hair is shorter, straighter and looks a lot like what women would wear now. But when the veils on, Egyptian women make the most of their eyes.
The 2010s woman knows the power of a nude lip – and a revolution. Women wore the colours of the Egyptian flag as a headband, and that thumbprint represents the right to have a voice.
The beauty looks of Egyptian women might be giving us eyeshadow goals right now, but make sure you watch the behind-the-scenes video of the shoot, where the team explain the real reason behind each and every style.