We've all the seen the video, right? Blogger Heidi Hamoud's game-changing baking beauty vid is officially our most watched vlog here at the InStyle beauty desk.The latest update? A cheeky way to stop makeup creasing and smudging called Sandbagging. Yup, that's actually a thing. So what's the deal? Forget the pinnies, here's the lowdown on how to bake your makeup...

But what even is baking?

Hailed as the latest way to nail Kardashian-worthy (and selfie ready) flawless skin, baking or 'cooking' is actually an old school concealer technique. Used by drag queens for decades, baking is the way to nail perfect stage makeup that lasts an entire show. After applying concealer you leave transcluscent powder on your face for five to ten minutes (this is the baking part) before dusting it off to reveal creaseless skin with a flawless finish. In theory, anyway.

Who else is into it?

Are we surprised that Kim Kardashian is a massive fan? Short answer - no. Known for her ultra-clear complexion and photoshop-style skin, Kim's makeup artist Mario Dedivanovic is a sworn convert.

So how do you do it?

First things first, check out the video above, and you'll see how it's done by an actual real life person (shock, horror!).

Still not satisfied? Let's break it down:

1. First hydrate your eye area with an eye balm or cream. Lightly dab it on with your ring finger - your eye area is super delicate so be nice!

2. Apply a cream concealer (we used Amazing Cosmetics) and blend up and out under your eyes and over your cheekbones. Use a beauty blender sponge to really work the product into your skin and remove any tide lines. Add another concealer on top and blend that in as well.

3. Repeat on your forehead, chin and under your cheekbones.

4. Use a fluffy brush to dust translucent powder over the areas with concealer on. We love Diego Dalla Palma's.

5. Now it's time for the baking part. Take a triangular sponge, dip it in water and wring it out. Dip it in the translucent powder and apply it heavily to the areas with concealer on. Be generous, this is not the time to be shy with your makeup.

6. Wait 5 to 10 minutes.


  • Paint your nails.
  • Shave your legs.
  • Re-watch this video to make sure  you're on track.
  • Read InStyle.
  • Get stuck into some awesome colouring in.

7. 5 minutes is up. Time to dust off the powder using the fluffy brush again. To take off the chalky edge of the powder, use a slightly tinted powder to help dust off the excess. We love Sisley's. It sounds a lot, but honestly, more is more in this case.

8. Et voila! Perfect skin is now yours.

The verdict?

We loved how smooth and soft it left our faces, and no doubt, in photos it would look incredible. If you're going on a long night out this is a sure fire way to look flawless in all those cocktail selfies. BUT, and it's quite a big but, if you're not used to wearing heavy makeup this is not for you. There's a reason it's the Kardashian's fave makeup technique and it's not because they love natural beauty. The sheer amount of powder really blankets your features so wave imperfections AND your freckles goodbye. Also, it's key to bear in mind that this is a preliminary step in your makeup routine. After this, mainly because you've cleared out any facial features, you need to add them back in with contouring, strobing, bronzing, blushing, the list goes on.

The score?


It did what it said on the tin but it's just not realistic for real life rather than the red carpet. And honestly, we missed our freckles.

Not convinced? Check out the original bake off champion Heidi Hamoud in action below...