As of 31 October, fans of the stunning songstress and Casting Crème Gloss will be able to upload a picture of themselves on the L’Oréal Paris Facebook page, with their hair coloured either Tempting Blonde, Rich Brunette or Fiery Redhead. Enlist your family and friends to cast their votes from 28 November to 4 December.
The most popular girls will be shortlisted for a L’Oréal Paris Casting Day, where they will receive a makeover by professional hair stylists and make-up artists before they strut their stuff in front of a panel of judges. The winners will star in the new TV advertisement campaign in 2012, alongside Cheryl.
All together now: you’re worth it.
By Julia Chadwick