Avon's Ultra Colour Bold Lipstick

Ultra Colour Bold Lipstick in Ruby Shock

For every selfie addict amongst us – and with 17 million selfies being uploaded to social media a week, we know we're not alone in our obsession – the search for the perfect snap is a long and ongoing one.

So if you're struggling to get a pout as good as Kim Kardashian's in your photos, then a new lipstick from Avon might just give you a helping hand.

The beauty brand – who boast lipstick sales of four every second – has today launched a brand new product which promises to give you a flawless photo every time, with no need for a filter.

Called the Ultra Colour Bold Lipstick, this is Avon's most concentrated lipstick ever, designed to give a high definition finish and ensure your pout is never anything but camera ready.

'Requests on how to create the perfect lip are high in demand this year and my top tip is that a bold lipstick can hide a multiple of sins, says make up artist Liz Pugh.

'The high pigmentation in Avon’s Ultra Colour Bold Lipstick draws attention to the mouth, a simple trick for an attention-grabbing look which doesn’t require layers of contouring or smoky eye.'

Will it make a difference? Try it out and let us know...

The Ultra  Colour Bold Lipstick launches today, priced £7.50, from avonshop.co.uk

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By Olivia Marks