The £1.99 miracle beauty secret!

The £1.99 miracle beauty secret!

Goji berries, blueberries, kale… move over, last season’s superfoods – 2010 is all about the pomegranate

We’ve noticed pomegranates cropping up everywhere recently and Heidi Klum, Kim Cattrall and Cameron Diaz are all reportedly pomegranate juice devotees.

Boffins suggest that Eve was tempted by a pomegranate, not an apple, in the Garden of Eden and lately we’ve been tempted to skip our five-a-day resolution in favour of drinking Pom Wonderful, £1.99 – it's full of polyphenol antioxidants, which can help to neutralise the free radicals beauty buffs are always talking about.


If fizzy is more your flava, we at InStyle also love Alibi, £1.49 at Waitrose – a “pre-tox” drink that crams you full of vitamins and goodies such as milk thistle and ginkgo. Part-proceeds from the pomegranate flavour go to charity Pom354.

(We’re not saying eating pomegranates means you can go wild with the cocktails, but doesn’t Jamie Oliver's Pomegranate and Gin Cocktail sound delish? We ♥ new Sipsmith gin, made at the first copper-pot still in the capital for nearly 200 years. Bring on the ye-olden-times gin riots…)


When talking about unicorns (which girls are often wont to do!), the pomegranate tree in that myth represents eternal life. We can’t quite promise you eternal youth… but maybe Dr.Organic's 100% Organic Pomegranate Anti-Aging Cream, £7.99 can offer a beauty boost.

By Harriet Reuter Hapgood

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