Ever since Greek-born Maria Hatzistefanis set up the now-cult brand Rodial, her fan base has been multiplying and her celebrity list reads like the who's-who of InStyle party pages: Kylie Minogue, Scarlett Johansson, Nicole Richie, Paris Hilton and even Simon Cowell!
If the existing products are anything to go by, these new summery additions will be spilling out of celebrity beauty bags, too. First up is Skinny Beach SPF15, a multi-action marvel designed to protect against harmful rays, speed up the tanning process and help skin detox through a caffeine and carnitine complex. This comes in a clear and tinted version.
Then there's Skinny Beach Sticks, a supplement drink for flushing out the system to get you feeling great for the beach - we can see this quickly becoming a travel bag staple. And the product we're all dying to get our hands on is Bum Lift, a cellulite-busting gel to perk up derrières for the slinkiest bikinis, hurrah!
Tummy Tuck and Glam Balm are the most loved Rodial products and if you've ever wondered how Gisele keeps up her native glow year-round, it's because she stocks up on Rodial Brazilian Tan treats - her secret's out! Nicole Richie and Madonna had Stretch Mark Eraser at hand for her pregnancies as well as bump-less Kylie.
Rodial Skinny Beach SPF15, £39; Rodial Bum Lift, £97.87, available from rodial.co.uk.
By Yanar Alkayat