Rihanna to launch RiRi Hearts Collection with MAC

Rihanna has added another impressive title to her ever-growing CV, landing a role as “creative partner” with MAC and collaborating on four make-up collections that are set to hit beauty counters later this year!


Not content with just launching a high street fashion collection for River Island, the singer seems to have set her sights on the beauty industry! Named RiRi Woo, the first product to launch will be a lipstick inspired by her favourite MAC red lipstick, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on 4 May 2013 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the firstnight to showcase the make-up line.


Following the RiRi Woo launch, fourcollections will be released throughout 2013, named RiRi [Hearts] MAC with a total of 31 products. The summer launch will be sold online and will include two additional lipsticks, Lustre Drops, and a blush duo. The third will be in stores for autumn and will feature sixteen products, such as lipsticks, a Lipglass version of RiRi Woo, two eyeshadow palettes, and false lashes. The final installment will launch in time for Christmas and will feature ten products including a nail polish, make-up bag, and more lipsticks. RiRi Woo will be sold in all four collections. We can’t wait!

Go behind the scenes on Rihanna's 777 tour...



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