Rihanna exclusively launches 100 bottles of new her fragrance

Rihanna exclusively launches 100 bottles of new her fragrance

Due to high demand, Rihanna exclusively launches 100 bottles of her new fragrance, Rogue, ahead of its official release date..

Set to officially launch on 24 October, 100 bottles of Rihanna's highly anticipated fragrance, Rogue, will be released on 10 September, allowing 100 lucky fans to get a sniff of the perfume before anyone else.

Described as being “flirty, sensual and oriental”, the first bottles of Rihanna's Rogue will be available exclusively online at http://www.selfridges.com this month, to coincide with the singer's visit to London.


Rihanna has already launched three successful fragrances to date: Reb’l Fleur by Rihanna, Rebelle by Rihanna and most recently Nude by Rihanna, which launched in March of this year - so expectations for this new scent are high. 


Speaking of her new perfume, the Bajan beauty revealed: “People are always changing and evolving, and with ROGUE, my new fragrance, I wanted to switch it up to reflect who I am today. It’s a personal fragrance that’s more self-aware. It’s ROGUE, it’s me… This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.” JS

100 bottles of Rogue by Rihanna will go on sale from 10am on 10 September, exclusively online at Selfridges. The fragrance will be available online and instore on 24 October.

Back to Top