Kylie Minogue has revealed that she relies on a £3.99 moisturiser to keep her skin flawless.
The singer's admission has sent sales of Pond's Cold Cream soaring.
The lotion, which is available to buy at Boots, has been around for 100 years, and was recommended to Kylie by her mum, Carol. It's actually a cleanser, but can be used to remove make-up and as a moisturiser!
The star admitted she started using it everyday since her mum's tip, and said: 'It's really changed my skin.
'It's all I really use to look after my skin. It's such an old classic.
'My mum uses it and it really does work. It's made such a difference.'
Yesterday, Pond's said sales were up by 120% and a spokesman was calling it 'the Kylie effect'.
Better snap one up sharpish, before they all fly off the shelves!
By Ruth Doherty