Creating iconic, affordable skincare products for 100 years, beauty giants NIVEA will celebrate its centennial by launching its 100 Years Skincare For Life campaign - with Rihanna as the voice of the campaign.
“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,” said Markus Pinger, member of the board, responsible for Brands.
Rihanna's tour spanning North America and Europe kicks off in May and NIVEA will be along for the ride, and along with social media channels and digital activity surrounding the shows, NIVEA's will also be launching its own skincare advisory tour.
Happy birthday NIVEA!
By Tara Gardner