Immupure's Microinjected Wrinkle Smoothing Serum is having a major moment in New York's Henri Bendel store. It's key ingredient? Colostrum.
Yep, that's right - it's the first milk a mother breastfeeds her newborn. It takes the quest for baby-soft skin to a whole new level but hey, Manhattan's Upper-East Side clearly have no problem slathering their skin in the creamy stuff - rich in amino acids, vitamins and minerals, if it means a reduction in wrinkles.
It hits our shores soon, but in the meantime you can get it shipped from immupure.com.
This anti-ageing miracle serum is a must for anyone who can't resist trying the latest skincare fad.
Microinjected Wrinkle Smoothing Serum, around £75, immupure.com
By Laura Evans