Rex

As the cinematic world prepares for the Cannes Film Festival, L'Oreal has announced that its signed up screen stars Freida Pinto, Elizabeth Banks and Evangeline Lilly to be tha new faces of the brand.

The trio join the likes of Penelope Cruz, Beyonce Knowles, Aishwarya Rai and Jennifer Aniston, who have all fronted ad campaigns for the cosmetics giant.

Freida Pinto wowed us from the word go as she promoted Slumdog Millionaire, elegantly gracing red carpets in her delicate, feminine style. And her model looks didn't go unnoticed by L'Oreal. Freida says of her new role: "I am very moved to be joining the great L'Oreal Paris family and all these personalities: a family I am now proud to be part of."

Elizabeth Banks is making a name for herself as a versatile Hollywood actress since starring in films as diverse as Oliver Stone's W and The 40 Year Old Virgin. "I am so honoured to be one of the newest L'Oreal Paris spokespeople and to join such a distinguished group of women who proudly say the iconic phrase 'Because You're Worth It'," she said.

Evangeline Lily first appeared on our TV screens as the freckled girl in Lost. She's a star who's very much involved with humanitarian work and will be stepping onto the red carpet in Cannes after flying in from Rwanda where she's currently doing charity work. "It is a source of great pride for me to represent a brand whose ambition is to respond to every person's aspirations to beauty, and contribute to the fulfilment and well-being of everyone," she said.

L'Oreal International General Manager Vianney Derville said "I am proud that all these actresses are now our World Spokespeople. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity."

Continued below...

By Pat McNulty