Meet the new face of Chloe perfume!

Meet the new face of Chloe perfume!

Imogen Poots is unveiled as the new Chloe girl and we’ve got an exclusive interview!

With a host of exciting films coming up, Fright Night starlet Imogen Poots is having a bit of a moment. And, with the announcement that she’s the new face of Chloe perfume following in the footsteps of Chloe Sevigny and Clemence Poesy, her career’s about to go stratospheric. Read on to find out more about the clever girl from Chiswick who’s about to become your latest style icon…

What’s it like to follow in the footsteps of Chloe Sevigny and Clemence Poesy who have previously fronted the Chloe ad campaigns?

I really admire Chloe Sevigny big time because she’s an actress and Boys Don’t Cry is one of my favourite films ever. I think it’s really great when people in the public eye have endeavoured down other paths. Her life is very multi-faceted and creatively she’s got a lot going on so I think it’s wonderful that Chloe the brand has embraced someone who I believe to be very intelligent and a strong figure. I feel very, very flattered.

How was the shoot for the ad campaign?

The shoot was amazing, it was in New York, my favourite city in the whole world and the photographers were extraordinary. You’re having to perform constantly on a photoshoot – there was a real energy there, trying to portray this girl, whoever she might be.

Is this your first foray outside of acting?

It is and it’s been amazing because Chloe was the perfect platform to experiment with the fashion element of the business. There was real space to have fun with it. In my eyes Chloe is an alter ego, another persona to play. Someone who’s young, very sure of herself, fearless – not in a feminist way but in that she is comfortable being a girl. She isn’t going to be taken advantage of or intimidate someone.

What other projects do you have lined up?

I’ve got a film called Fright Night, which is a remake from the Eighties with Colin Farrell and Toni Colette, directed by Lars and the Real Girl. And I finished a film earlier in the year called A Late Quartet with Phillip Seymour Hoffman and Christopher Walken and Catherine Keener – it’s about a group of string musicians so we all picked up instruments and I learned to play the violin.

What was it like to work with Colin Farrell?

Very charming, polite. I think it’s wonderful when actors are generous as human beings as well as on a professional level. He’s someone I will always remember for their generosity and their patience.

What do you do when you’re not working?

I like to read a lot. I started doing this weird poetry art where I just do huge murals all the time. I think it’s important to have a lot of things informing your work because you draw from experiences so the more you can be curious about the better, I feel.

Chloe is obviously French – have you spent much time in Paris?

I spent a little time there. I went when I was younger with my mum and ate crepes but probably pronounced them ‘craps’. My brother’s just moved there so I should really be a good sister and go visit.

How’s your French?

I can do a GSCE oral but it would probably be about how I went to the cinema and bought a lemonade and it was cheap. Chloe should inspire me to become more fluent.

Do you think you’d ever take a French role?

I’d love to. I always am in such awe of people who can speak many different languages.

What’s your beauty regime?

I always make sure I remove make-up at the end of the day and I think it’s important to moisturise. I drink lots of water, but I don’t tend to have a regime as such. I use Clinique sunscreen and  I like Dr Hauschka products – they’re good for you and for the environment. Apparently you can eat them!

Do you have any styling tricks to get ready for the red carpet?

I think it’s nice to find some sort of inner calm and then go out and be social and make an effort.  I also always make sure I’m completely happy with what I’m wearing and feel comfortable. I never like to be too ‘done’. I always prefer to be underdressed than overdressed.

How do you choose what you’re going to wear?

I like things that are a little bit unusual but in neutral colours. There are some really great young British designers out there. I’m very ignorant still of fashion brands but I know what I like when I see it. I like Marc Jacobs and Chloe but then add my own personality the look. I like to find a balance between masculinity and femininity.

How would you describe your style?

I was never ever one of those girls who had designer clothes. I wore boys’ clothes for a long time – I have an older brother and I was definitely a Tomboy growing up. It used to be that the thought of a floral dress would have me running a long, long way away but now I think I’ve embraced my femininity.

Whose look do you admire?

I think the Olsen twins are pretty clever with the stuff they wear and the clothes they design. I also like Chloe Sevigny and Agyness Deyn. But the best fashion sense for me stems from Woody Allen films – Meryl Streep and Diane Keaton. I think Annie Hall was given to me as a present by my brother and since that day I have worn many a felt hat and tie and shirt combination.

Chloe perfume products are available in leading department stores nationwide, from £28

By Maria Milano

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