L'Oreal Paris announce Lara Stone as the beauty brand's new global spokesperson
Lara Stone has landed an exciting new beauty contract, having been announced as the new global spokesperson for L’Oreal Paris.
Today’s announcement follows the birth of Lara’s first son in May, as she returns to work with an impressive title to celebrate.
The British super joins an all-star roll call at L’Oreal, with Cheryl Cole, Eva Longoria and Freida Pinto already starring in campaigns for the beauty brand.
Smouldering in a new black and white shot, it seems motherhood has only benefited this beauty, as she shows off her infamous gap-toothed smile.
Talking about her new role, Lara says, “I am so flattered to join L’Oréal Paris. Getting the chance to say “You’re worth it” to women around the world is a great honour.
“L’Oréal Paris is a brand that has always understood that beauty and personality go hand in hand. I totally identify myself to the Brand values considering my own history and career. Beauty is something you invent for yourself. It’s a powerful way of claiming who you really are.”
While Cyril Chapuy, L’Oréal Paris Global Brand President, adds, “Lara is a real modern icon. Her rebellious, edgy sensual beauty has made her so strong and successful. Yet, she remains incredibly genuine, true, sensitive and super fun. I love her iconoclastic style and the way she distinguished herself on every single fashion show she walked for. We are thrilled to welcome this exceptional woman and young mother to our brand.”
We couldn’t agree more.
By Jessica Bridgeman