Katy Perry’s Purr-fect perfume launch!

Katy Perry’s Purr-fect perfume launch!

Katy Perry was playful in purple at the launch of her debut fragrance Purr at Selfridges.

Following in the pop steps of Britney, Beyonce and Fergie, newlywed Katy Perry has ventured into the fragrant world of perfume with her debut scent Purr.

Posing playfully for the cameras at the Selfridges launch, the pop princess dazzled in a purple Miu Miu scalloped panel dress with a mini dickie bow. Teamed with black tights and double-strap stilettos, she cut a cuter look than that in the advertising campaign for the fragrance.

In a pink and purple catsuit (in its most true sense!) and a kitten-earred mask, Katy’s at her flirty best with a giant ball of string for the Purr poster.


A big fan of perfume, Katy was keen to create a scent that, according to her would be: “completely unlike anything I’d smelled before and not one that smelled like a knock off of another scent.” Her purr-fect perfume is fruity and floral with hints of peach, apple, jasmine and freesia.


It’s available exclusively at Selfridges this week so get your kitten heels over there!

By Sarah Smith


Back to Top