Kate Upton for Bobbi Brown

Kate Upton is the new face of Bobbi Brown

Kate Upton, the model famed for her all-American blonde bombshell looks, has replaced Katie Holmes as the face of Bobbi Brown.

Unveiling the first image from the new campaign on Twitter, Bobbi Brown wrote: 'Proud to announce ‪@KateUpton‬ as the new face of Bobbi Brown—a beautiful, confident, empowered woman.'

The 21-year-old beauty looks amazing, and a little Marilyn Monroe-esque in the first image, with her beauty spot accentuated, and her blonde hair billowing behind her.

In a (somewhat gushing) video interview the duo released, Brown tells Upton: 'It's really inspirational to see a woman who feels so good and so confident. You do what you feel and you don't follow anyone's rule. You are not like anyone else, you are completely individual and independent.'

'Coming from you, that's pretty amazing, Upton replied. 'Definitely my mom gave me a lot of confidence.'

The full campaign is released in July.

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By Olivia Marks