Blonde. It’s certainly a statement, especially when channelled by those carrying an XY chromosome. Male model du jour Lucky Blue Smith almost managed to convince us that it can work (in a slightly Malfoy-esque way) but Bieber? We’re not so sure… So what if your other half is harbouring a secret blonde ambition? We speak to colourist to the stars Josh Wood for his take on the eternal dilemma – to bleach or not to bleach?
“I think the full bleach-blonde look is a pretty big statement for most guys,” says Josh. “We’ve actually been perfecting a freehand bleaching technique called 'surf-kissing' that’s more about capturing what your hair would look like if you'd been on a beach for a few months - so lighter, cooler ends randomly bleached with a dark root. This works best on unstructured, scruffy kind of styles.”
Sounds much more aesthetically pleasing… Any big no no’s?
“The bleached streaks from the 80s - that's simply wrong. There are of course exceptions to the rule - Ryan Gosling and Mark Ronson managed to pull off the bright blonde look in the past and I also think Billy Idol wouldn't look the same without his signature white blonde.”
Ok so how to do it?
“It’s very difficult (read near on impossible) to achieve at home. I actually think that roots look better on a guy than when it's freshly bleached. If a no-root option is what you're looking for, roots will need to be coloured every 5-6 weeks.
When it comes to styling, the shorter the better. Just make sure your hair is regularly trimmed and groomed - this will aid the re-bleaching process and also keep it looking really sharp. It's all about condition after the process. I recommend my Hydration Hold Shampoo, £9.50, and for a super charge once a week, use a colour mask such as Wella’s Color Save Mask, £15.50.