This season the femme fatale favourite is back with a bang but you don’t have to be a vamp to fall in love with lippy because thanks to new textures and application methods it’s more wearable than ever (we promise).

So step away from the gloss and grab your favourite hue (and if you still need convincing watch this behind the scenes video of our lipstick shoot - out now). Actress Millie Brady was the muse for our April beauty story and admitted to being a self-confessed lipstick shirker… until we persuaded her otherwise that is.

The key? How you wear it. Here, we’re going to prove that even red – the scariest hue of them all -  really is for everyone. Here’s how:

“This softer, smudgy look that you can see here on Millie is the non-scary version of the red lip,” says make-up maestro Lauren Parsons who used Chanel’s Rouge Coco Lipstick in ‘Arthur’. “It’s super-youthful especially when teamed with some faux freckles and yet still retains the sexiness of a red as it also begs the question of how it got smudged in the first place.”

Parsons recommends patting on the lipstick using the bullet before rubbing off, reapplying, blotting and then kissing your hand. “If you need more of a smudge, use a cotton bud to buff the edges but don’t worry if you’ve gone too far as you can simply mix a bit of moisturizer with your concealer and clean up the edges with another cotton bud,” she says. And with numerous shows such as Topshop Unique following suit it’s the one trend you need to nail for summer.

Our top 4 non-scary reds:

Chanel Rouge Coco Ultra Hydrating Lip Color in Arthur, £23.40 ( – perfect for the smudgy look seen on Millie thanks to the creamy, hydrating texture.

Max Factor Colour Intensifying Balm in Luscious Red, £8.99 ( – a balm/lipstick hybrid that lets you go as intense as you dare.

MAC Lipstick in Ruby Woo, £15.50 ( – a universally flatting tone to take the fear out of finding the right colour

Revlon Super Lustrous Matte Lipstick in ‘Really Red’, £7.49 ( – matte gives a modern, cool-girl quality for those who find lipsticks too grown-up