Gwyneth Paltrow is the new face of Max Factor


Selected for her natural beauty and chameleon style, Blonde bombshell Gwyneth Paltrow has been chosen as Max factor’s new face and "creative inspiration".


The Brit actress will star in a six-month advertising campaign starting in November for the beauty giant.

Each campaign is set to reflect a different aspect in Gwyneth’s life. Pat Mc Grath, Max Factor’s Globel Creative Design Director explains, “I tasked eleven of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play – model, actress, mother, singer. I then curated these looks, taking nuances from each, to create seven glamour statements. These were brought to life by Max Factor with amazing, beautiful results.”


Mel Arter, Max Factor’s UK make-up artist, worked with Gwyneth on the campaign and said: “It was amazing to be involved in this campaign. Gwyneth was a fantastic creative inspiration, it was so exciting to create looks for her that I thought would work for her and her lifestyle. It’s been incredible to work with the other make-up artists in the network, and Pat, and see the end glamour statements coming to life on Gwyneth.”

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