Fragrance guru Jo Malone creates new brand Jo Loves!

Fragrance guru Jo Malone creates new brand Jo Loves!
Jo Loves

Years after Jo Malone sold her eponymous brand, the scent-queen is back with a gorgeous new concept - Jo Loves...

Scent-expert Jo Malone is back and has created a gorgeous new brand - Jo Loves.


If you've been wondering what Jo Malone has been up to since her departure from her role as creative director of the eponymous brand in 2006, the beauty guru took a little time out to spend with her family, but now makes a welcome return to the industry with a fantastic new concept in fragrance.

"Designing fragrance is who I am, it makes my heart beat," she said.

And with Jo Malone the brand behind her, Jo Loves marks an exciting new chapter for Jo. Created from the things in Jo's life which inspire her, Jo Loves promises to be a whole new exploration of flavour and fragrance.

She explains: "Flavours are intrinsically linked with fragrance. Food really has taken me to a whole new level - it's not just the flavour of food, it's the colour. I love to be able to pour my feelings and emotions into that little bottle."

No doubt with plenty of yummy fragrant treats in store for us, Jo says this is the most exciting chapter of her scent journey yet.


Jo Loves is set to launch this autumn, and we can't wait!

By Tara Gardner

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