Daisy Lowe is on a career high so it was no surprise to see that Tommy Hilfiger’s snapped her up to be the new face of their LOUD perfume. With the delicate, sweet notes of lychee, patchouli and rose, the scent is sure to strike the perfect balance between the fabulously-preppy fashion house and Lowe’s more bohemian, rock & roll style.
In fact, the inspiration behind the perfume is music – the uber-cool packaging is modelled on a vinyl record and top band The Ting Tings have written the song “We’re Not The Same” exclusively for the adverts.
Look out for Daisy (and gorgeous model Josh Beech for the men’s fragrance) in the ads come October.
LOUD for him and her will retail at £19. Stockist: Boots from 22 September and nationwide from 1 October.
By Maria Milano
WATCH TOMMY HILFIGER VIDEO WITH MILLA JOVOVICH AND HELENA CHRISTENSEN