She may be known for her luscious lashes and penchant for a bold lip, but in L'Oréal's latest beauty campaign, Cheryl Cole sports a stripped-back beauty look. The L'Oréal Paris spokesmodel perfectly demonstrates the radiant properties of the brand's new True Match Foundation.
Posing in pared-down white and pastel outfits, Cheryl has been shot by famous photographer Rankin.
New research conducted by ESA has revealed that L'Oréal Paris' best-selling foundation, True Match matches more skin tones than any other in the mass market*. Offering 22 shades to choose from, with True Match you're but one step away from achieving flawless skin.
L'Oréal's True Match foundation will hit beauty counters later this year.
WATCH CHERYL COLE'S BEAUTY TRANSFORMATIONS...
Cheryl Cole is the face of True Match Foundation. Find your perfect shade at findyourtruematch.co.uk
Photographed by Rankin for L'Oréal Paris True Match Foundation. Make-up by Val Garland for L'Oréal Paris using True Match Foundation and Hair by Lisa Laudat for L'Oréal Paris using Elnett Styling Sprays.
* 97% of the UK population, including spokesmodel Cheryl Cole, have matched their skin tone with L'Oréal Paris True Match foundation.