Calvin Klein Brings CK One Into 2014 With The Sexiest Campaign Video Ever

Intro Deck: 

Two decades on from the initial release of the iconic unisex fragrance CK One, Calvin Klein has reprised the scent with this sexy, selfie-heavy campaign video

Calvin Klein put themselves firmly on the beauty map twenty years ago with the release of what would become one of the most iconic fragrances of all time, CK One. Now, the brand are reprising their scent with a steamy video packed full of selfie-posing models. A word of caution; you might want to wait until your boss leaves the room before you watch this at your desk.

The unisex spray was first marketed back in the '90s with a black and white campaign starring Kate Moss and a host of other gorgeous male and female models. In this respect, the new take on the fragrance isn't too dissimilar. Only now, there's a decidedly digital slant to it. 

Shot from the perspective of a camera phone, the short video is basically an accumulation of the best looking selfies imaginable along with some serious making-out and topless action. Yep, we weren't kidding when we told you it's NSFW... 

The otherwise dialogue-free video ends with the good-looking cast seductively repeating the scents ethos, 'For us, for all of us, for me'. 

We don't know about you, but we're totally tempted to run out and grab a bottle for ourselves on our lunch-hour... 

By Maxine Eggenberger

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