Burberry, the label famously beloved by Emma Watson, Gwyneth Paltrow and all those check wearing fans, is to launch a make-up range, exclusive to Harrods this July.
And, if the Burberry beauty team can do for eye shadow what Christopher Bailey's done for the trench coat then we're in for a treat.
So far the fashion house has revealed that the beauty collection will be inspired by the their signature trench coats while packaging will be imprinted with the iconic check design inside.
Burberry models were fabulously fresh-faced at the label's S/S 2010 London Fashion Week show, looking as if they'd just been for a brisk walk in the fresh air on the Yorkshire moors, home turf of Creative Director Christopher Bailey. In keeping with the natural but polished theme the collection will include sheer foundation as well as eyeliner, lip gloss and mascara.
By Pat McNulty