Blonde beauty Blake Lively has just been revealed as the new face of Gucci's latest fragrance Premiere.
For the campaign, Blake stars in a short film directed by Drive's Nicolas Winding Refn - while the shots for the campaign were taken by Mert & Marcus.
Frida Giannini, Gucci Creative Director, said of the campaign: “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way."
Speaking about her new role, Blake said: “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honoured to represent the fragrance."
The new scent will be launched exclusively in Selfridges on 5 July and nationwide from 25 July.
WATCH BLAKE LIVELY IN SAVAGES