When Beyonce waves her music maven wand, magic happens. Be it at the Grammy's, the MTV music awards, or at the launch party of her debut fragrance which took place last night in New York.
And what better way to make people take note than turning a massive building bright red in Union Square, New York. Why red we hear you cry. Because that's the colour of the antique-esque bottle which carries the singer's scent.
Although it has only just launched in the US, the UK on-sale date is TBC and every limb is crossed it'll arrive soon.
We're yet to smell it but we're told it contains notes of...
Top: Red vanilla-orchid, magnolia, neroli and peach
Middle: Honeysuckle, almond and musky cream
Base: Sequoia wood, tonka and amber
We bet she's already enjoying the sweet smell of success and promise to update you with a launch date...
By Alice Ripman