Barbie has been a longtime champion of the heavy make-up look, until now.
In a new artist reinvention, the iconic doll has been given a natural beauty makeover with striking, less-is-more results.
Gone are her colourful eyelids, painted in blue and purple hues - washed away with the thick layer of black eyeliner and look-at-me lashes.
You can thank a creative Reddit user for the reinvention, as Barbie looks unrecognisable with slightly disheveled blonde locks and all-new laughter lines.
The artist even erases her statement hoops, while her trademark pink pout is given the nude treatment to finish.
In a move to make the iconic doll more like a ‘real woman’, dark shadows hang under her piercing blue eyes in what we're considering to be a harsh dose of realism.
But Barbie’s new look has been well received by audiences, with one commentor writing: “I think she looks better without that god-awful make-up.”
Even without her signature shades though, Barbie appears to be gifted with flawless skin. And frankly, with skin like that, who needs concealer to start with?
We salute Barbie and her natural beauty look – or rather the artist who has re-imagined our childhood BFF.
By Jessica Bridgeman