Kim Kardashian Just Revealed the Next KKW Beauty Launch

Kim Kardashian Just Revealed the Next KKW Beauty Launch

Ask a group of people about their preferred contouring method, and their answers are likely to be as varied as their specific Starbucks orders—some people prefer cream, some prefer powder, but regardless of the formula, the technique always gets the job done. If you fall into the powder category, Kim Kardashian's latest launch for KKW Beauty is right up your alley.

Mere minutes ago, Kardashian posted a series of videos to her Instagram story revealing that she'd be launching a powder highlight and contour kit, as Mariah Carey's "Breakdown" single played in the background. 


Although she didn't actually open any of the palettes, we spotted three variations in the lineup, along with a trio of double-sided blending brushes to go with each kit. Kim has been hinting at a new launch over the past few weeks, posting up campaign shots with veiled clues as to what the next installment would be.

As the reigning queen of the contour, a powder-based kit only makes sense. For those with oilier skin types, a powder formula tends to stay put longer than cream, not to mention, usually takes less time to blend and plot out than the intense stripes of its cream counterpart.

VIDEO: We Tried It: Kim Kardashian West’s KKW Contour Kit


Details on exactly when we can expect to see the Powder Contour and Highlight Kits have yet to be released, so we'll continue to stalk the KKW Beauty Instagram like it belongs to one of our exes. Wait, what?

Back to Top